The Agent Marketing Program
A rotating menu of on-site events that gives every agent a reason to stay, refer, and keep hanging their license here — at little to no cost to your office.
Headshot Day
One day on-site. Every agent leaves with a professional headshot that actually looks like them on their best day — for MLS, socials, business cards, and the roster page.
What The Brokerage Gets
- A unified, professional look across the entire agent roster.
- A visible signal to your roster that this office invests in agents — the kind of perk that shows up in recruiting conversations and gives agents one more reason to stay.
- Zero setup work — Bos Images brings lighting, backdrop, and full run-of-show.
What Agents Get
- A polished, on-brand headshot in under 10 minutes of their day.
- Multiple looks/poses to choose from — not one forced shot.
- Fast turnaround so it's ready for their next listing push.
This event can run under any of the four Bos Images payment models — brokerage-billed-to-agent, brokerage-paid-in-full as a perk, agent-pays-on-site, or affiliate-sponsored.
Office Reel Day
Not another "why choose our office" video. Agents pick a category, film for about 10 minutes, and get a polished, ready-to-use reel back within 24 hours — theirs to post whenever it fits their own content calendar, not the brokerage's.
What The Brokerage Gets
- A growing library of professional content flowing out from every agent's own page over time — no same-day coordination required, just real content agents actually use.
- A low-cost, high-turnout event that keeps agents engaged without straining your office's budget or your own time planning it.
What Agents Get
- A finished, edited reel in 24 hours — no filming skill, no editing, no camera anxiety. Theirs to post on their own schedule.
- A content category that fits their actual social strategy, not a script about the office.
- Real, on-camera reps in a low-pressure setting — the more often they do this, the more natural and confident they get.
Pick A Category
Low enough that it's not a budget conversation — any agent on the roster can say yes on the spot, no approval needed.
Broker's Open Reel
Bos Images embeds inside an actual broker's open house. Every agent who walks through gets filmed on the spot — turning one live listing into a wave of content from a whole roster of agents.
What The Brokerage Gets
- Maximum exposure for the listing agent's property — dozens of agents posting the same address from different angles same day.
- A built-in reason for stronger broker's open turnout ("come get filmed" beats "come look around").
- Direct tie-in to a live deal — content that helps that specific listing sell faster, not just brand-building for its own sake.
What Agents Get
- A content clip tied to a real, active listing — more useful than a generic talking-head video.
- A natural, low-pressure way to be on camera without organizing anything themselves.
- Visibility alongside the listing agent — good will and reciprocity inside the office.
Because this ties directly to a live listing, affiliate sponsorship (lenders, title companies tied to the deal) is often the strongest fit here — but brokerage-paid and agent-billed models work too.
Social Media Class
A no-fluff session on what's actually working on social right now — and how to shoot it like a pro instead of a passerby. Scales from a quick lunch hit to a full workshop.
Quick Hit — 15 Min
- Top 3 platform/algorithm shifts agents need to know
- The one habit that separates growing accounts from stalled ones
- 3 gear upgrades under $100 that fix 90% of "amateur" content
Full Session — 30 Min
- Everything from the 15-minute version
- Platform-by-platform strategy: Reels/TikTok, YouTube Shorts, LinkedIn
- Live gear demo: phone setup, audio, lighting, framing
Agents leave with real, usable skills and more confidence on camera — a genuine perk that costs the brokerage nothing but a lunch slot. It's the kind of support that shows up in "why I stayed" conversations, not just recruiting pitches.
New Community Content Day
Hosted on-site at a new construction community — model homes and amenities become the backdrop for agent content, and the brokerage becomes the name buyers hear first in that neighborhood.
What The Brokerage Gets
- Positioning as the preferred brokerage for that community.
- A stronger, more visible relationship with the builder.
- A repeatable event trigger: every model home opening or phase release gives your brokerage another reason to stay the visible, trusted name in that community.
What Agents Get
- Same fast, templated content model as Office Reel Day — filmed in ~10 min, ready in 24-48 hours.
- Content built around an active new-construction community.
- A natural, low-pressure reason to build a relationship with the builder's sales team directly.
This event fits especially well under the affiliate-sponsor model — a builder covering the cost in exchange for co-branded content is a natural extension of their own marketing budget.
A 6-Month Rollout
One event on-site every month — never the same offer twice in a row. Here's a sample schedule for how the rotation might look for your office.
Note: Month 5 assumes an active builder partnership. Not every brokerage will have one in place — swap in any other event from the menu without breaking the no-repeat-in-a-row rule. The cycle then repeats each quarter, rotating which event leads.
Ready To Put A Date On The Calendar?
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